Uniting styles and cultural diversities in one universe, in which age and gender have no absolute distinction: following this concept, all the Collections are created and designed to be Unisex and Uniage.
The Brand is inspired by the urban world and music, a society with strong personalities and multicultural elements. The idea is to compose various surfaces that remind of material universes connected to the city – as stone, asphalt and aluminium. The Collections, with multifunctional and comfortable shapes, unique fabrics and printed elements, speak a modern and universal language, born out of a sophisticated game with the urban world.
The Collections are Unisex, mainly composed of oversize sweatshirts and t-shirts along with shorts and comfy pants. The volumes are willingly amplified to maintain a modern silhouette. A strong focus is placed on the jackets, presented in precious fabrics stolen from the world of accessories. Main color is deep blue, combined with black and delicate chromatic tones.
Born in a small city near Milan, Nicolò has expressed his personality and authenticity every single day of his life. After few years as a professional football player, he started expressing himself as a street video character, gaining online visibility and building a huge web of connections. Finally in 2015, following his firm belief in the Power of Will, he decided to create his own Brand, a white canvas to express his multifaceted creativity. Nicolò is today the Man behind the Brand, guiding all aspects from product design to manufacturing, from photography to marketing and communication.